Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/02825_Field_MORG T13.txt

Text File | 1996-04-10 | 735b | 14 lines

The tribal outlook of the young TV kids is anti-
innovation and anti-growth as in any tribal society
of the past. Those who “play it by ear,” are
instantly aware of the effects  of change. The same
electric technology that has retrieved ESP and the
occult for many levels and areas of American life
has turned the kids away from “moreness,” from
glossy consuming to homespun and “camp” and
“found” art. They are finished with both job goals
and market values. This change of outlook is not
ideological but psychological. These children are
very much their own “fathers” in that their early
man-made environment programmed their sensory
and perceptual lives for a totally different range of